For Brands

Introduction

Traditional advertising methods are rapidly losing effectiveness in an era where consumer engagement is king. Static billboards, print ads, and posters no longer generate the impact they once did. Consumers pass by, but they don’t engage. Meanwhile, the digital advertising space is oversaturated, making it harder than ever to capture attention. Brands need new, interactive ways to connect with their audience. This is exactly what LOGO POP provides—an interactive, and cost-effective way to transform everyday parking spaces into high-engagement advertising platforms.

At LOGO POP we have partnered with real estate owners, allowing us to use parking lots within their premises as immersive advertising areas to promote brands, products, and services like yours. This strategic collaboration opens a powerful avenue for you to advertise where attention is naturally directed—on the ground, where people park, walk, and look.

A customer could be walking through the parking lot on their way to engage with your competitor’s services when they get attracted by your ad, scan it, and are instantly be redirected to your store—that’s how powerful this platform is. Whether your store is online or physical, you’ll have the power to drive traffic and sales with a simple QR code scan.

Thanks to this unique partnership between property owners and LOGO POP’s creative vision, together we offer more than just exposure—we build a natural, effortless bridge between your brand and your potential customer. We create a space where people don’t just see your brand—they interact with it immediately and with genuine interest.

How It Works

Our solution is designed to merge physical and digital advertising, creating a seamless and interactive consumer experience. We design and place ads directly within parking lot spaces using A2-sized prints on durable, weather-resistant materials that maintain visual clarity even under the toughest conditions.

• Strategic Placement – Premium brand advertisements are placed directly in high-traffic parking spaces, ensuring visibility to thousands of consumers daily.
• QR Code Integration – Each advertisement features a scannable QR code that instantly connects consumers to exclusive digital campaigns, promotions, competitions, and product pages.
• Unavoidable Consumer Engagement – Unlike billboards or digital ads that can be ignored, these ads are placed where people are naturally looking—as they park, exit, and return to their vehicles. This leads to higher brand recall and more direct engagement.

This concept is not just new and innovative, but also visually distinctive—parking spaces have never been used this way before. The sheer novelty and interactivity will command attention, making it more likely for consumers to stop, scan, and engage. With the rise of QR code adoption (now integrated into every smartphone camera by default), interaction is effortless, making this an advertising revolution that brands cannot afford to miss.

Ad Submission and QR Code Integration Policy – LOGO POP

At LOGO POP, we believe in giving brands creative freedom while maintaining the integrity, functionality, and consistency of our advertising platform.

Brands and advertisers are welcome to design their own advertisements in full and submit completed digital projects for deployment and maintenance. These designs must be submitted according to our provided formatting and resolution guidelines, ensuring that they are optimized for print and placement on our physical ad spaces.

However, all QR Code designs and integration is handled exclusively by LOGO POP (PTY) LTD.

🔒 Why LOGO POP Reserves QR Code Integration Rights:

• Platform Security & Trust – To maintain a trusted and secure advertising environment, all QR codes must be verified and tracked through our centralized system. This prevents malicious redirection, ensures brand authenticity, and protects the public’s trust in the QR-scanning experience LOGO POP offers.
• Uniform User Experience – We aim for a seamless user journey from scan to landing page. LOGO POP ensures QR codes are optimized for mobile, load times are fast, and branding is intact across devices — ensuring every scan is a professional experience.
• Analytics & Reporting – LOGO POP provides advertisers with scan tracking, location data, and performance insights. These analytics are only possible when QR codes are created and managed by our system.
• Maintenance & Redirect Control – If a campaign needs to be extended, re-routed, or updated without reprinting ads, dynamic QR codes under our control allow for flexibility. This saves cost and adds agility to your campaigns.

In-House Design & Development Services

If you prefer to offload the creative work, LOGO POP offers professional design and development services through our experienced in-house team. We can:

• Create original ad concepts
• Design print-ready visuals
• Integrate QR codes with advanced tracking
• Develop micro-sites or landing pages for campaign engagement

These services are quoted separately based on the scope and complexity of your needs.

Submission Checklist for Self-Designed Ads:

• High-resolution A2 layout (print-ready PDF or PNG)
• Brand logo in vector format
• Landing page URL (for QR integration)
• Any custom messaging or disclaimers

Our team will then ensure proper design fitting, QR integration, and prepare it for professional print and installation in our designated ad zones.

Key Benefits for Advertisers (Unmatched Visibility)

• Growing QR Code Usage: Every modern smartphone camera now has an integrated QR code scanner, making it easier than ever for consumers to interact with brands in real time.
• Parking spaces are mandatory touch-points for all shoppers—every visitor must pass through them, guaranteeing exposure.
• Unlike billboards or digital banners, these ads are positioned at ground level, where eyes naturally fall when walking or parking—they can’t be ignored or skipped.
• Repetitive exposure: Consumers often spend several minutes walking to and from their cars, providing multiple opportunities for your ad to be seen and scanned.
• Strategic ad positioning in high-traffic zones maximizes impressions during peak shopping hours.
• No visual clutter: With few competing messages in parking areas, your brand receives undivided attention.
• Static yet interactive: Your ad remains in place 24/7, creating consistent brand presence without needing constant upkeep.
• Breaks ad fatigue: Because this format is visually new and unexpected, it disrupts the norm and naturally draws curiosity and engagement.
• First-to-market advantage: Early adopters of this innovative format benefit from the novelty effect, commanding stronger attention.

High-Engagement Advertising

• QR codes drive real-time interaction, linking customers directly to special offers, competitions, product pages, or exclusive brand experiences.
• Consumers take action instantly, rather than being passive observers—they scan, explore, and convert in seconds.
• Gamification potential: Brands can integrate games, contests, or instant-win promos to encourage scans and repeat visits.
• Personalized landing pages can tailor offers based on campaign goals, making the interaction feel more exclusive and meaningful.
• Increased dwell time: Shoppers may linger to engage with your ad, boosting brand recall and emotional connection.
• Two-way interaction: Unlike static media, this format allows you to start a digital conversation with potential customers.
• Promotes digital migration: Perfect for brands aiming to push traffic to their e-commerce platforms or social channels.
• Perfect for mobile marketing: With smartphone cameras automatically recognizing QR codes, no app downloads are needed—just scan and go.
• Trackable engagement: Every scan can be tracked, giving you clear data on when, where, and how many times consumers are interacting with your ad.

Cost-Effective & ROI-Driven

• A fraction of the cost of traditional billboards, yet delivers superior visibility and engagement.
• Trackable results: Get real-time analytics through QR scans, link clicks, page visits, and even customer behaviour post-scan.
• No wasted impressions – Every scan is an intentional action by a customer who is already within shopping distance.
• Reduced cost per acquisition (CPA): The hyper-targeted nature of the medium increases conversion while lowering spend.
• Scalable pricing model: Expand your campaign based on performance—add more ad spaces only when needed.

Bundled value: With design, QR integration, print, and installation all included, your marketing budget goes further.

Boosts offline-to-online conversions: Your physical ad is a direct gateway to your digital storefront, enhancing cross-channel ROI.

Longer-lasting impact: PVC foam board prints last months in outdoor conditions, maximizing value per impression.

Eliminates ad fatigue: The unexpected placement draws attention naturally, keeping your brand fresh and memorable.

Hyper-Targeted Campaigns

• Brands can choose locations based on audience demographics, mall foot traffic, and store proximity.
• Data-driven insights allow for more refined targeting and retargeting strategies.
• Location-based advertising ensures your message reaches customers who are ready to shop or already in a buying mindset.
• Geo-specific targeting gives you control over where and when your campaign appears for maximum relevance.
• Tailor campaigns for specific times of year (e.g., holiday promotions, seasonal sales) in select malls or locations.
• Multiple ad placements across different zones (e.g., high-traffic, moderate) help you test and optimize performance.
• Easily run A/B tests with QR codes leading to different landing pages to see which message converts best.
• Target competitor-heavy environments—attract customers heading to other brands and redirect them to yours before they reach the door.
• Integrated analytics give you insights on what works, where, and why, improving future campaign effectiveness.

Master Spot: The primary branded ad space purchased by a client. It includes full design, printing, QR Code Integration and placement in the designated tier of parking bays (e.g. Exclusive, High Traffic or Moderate). This is the central unit of the campaign and typically carries the main brand message and engagement hook. Think of it as your main Billboard on the parking lot floor – custom, premium and fully interactive.

Decoy Spot: A replica of the Master spot, used to amplify visibility across multiple parking spaces. Decoy spots reuse the same design and QR Code to maintain consistency and reduce production costs. They do not include new designs or separate tracking, making them a cost-effective expansion of your campaign footprint.

Placement Tiers

Exclusive Bay

A premium location placed directly in front of mall entrances, anchor tenants, or major retail stores. These bays guarantee maximum visibility and are often the first and last spaces shoppers see. Ideal for brands wanting undeniable presence and instant consumer recognition.

High Traffic Bay

Strategically located within areas of continuous vehicle and foot movement, such as main aisles, near elevators, or food courts. These bays are exposed to consistent shopper flow, providing high frequency brand exposure throughout the day.

Moderate Traffic Bay

Positioned in the outer areas of the parking lot, these bays still enjoy regular visibility but with slightly reduced footfall compared to premium zones. They’re perfect for brands looking for cost-effective reach while still benefiting from natural shopper engagement.

Why Act Now?

• Gain a Competitive Edge: Interactive advertising is the future—stay ahead of the market instead of playing catch-up.
• Results-Driven Advertising: Trackable ROI, real engagement metrics, and increased conversion rates, this means you’re not spending blindly.
• Be an Early Adopter: The best advertising spaces are being claimed quickly. Lock in your prime locations before competitors do.
• Cost-Effective, High-Impact Marketing: Unlike traditional billboards, LOGO POP provides direct consumer engagement at a fraction of the price.

Safety Considerations for Drivers

• No Placement in Driving Lanes: Ads are only to be installed between parking bays or in designated ad zones away from vehicle paths.
• No Reflective Materials: We use matte or non-glare surfaces on stickers to avoid headlight reflection.
• Directional Neutrality: In your designs, avoid arrows or signage that could mislead drivers.

LOGO POP Ad Submission Guidelines

To ensure high-quality printing, proper QR code integration, and smooth installation, all design submissions must meet the following specifications:

1. Ad Dimensions & Layout

• Standard Size for Parking Bay Ads: A2 (420mm x 594mm)
• Bleed Area: 5mm on all sides (Final file size: 430mm x 604mm)
• Safe Zone: Keep all key elements (text, logos, QR area) at least 10mm from the edge.
• Orientation: Landscape (unless otherwise instructed)
• QR Code Placeholder: Leave a clear space of at least 60mm x 60mm in the lower-right or upper-left corner for QR code integration.

2. Design File Specifications

• Resolution: 300 DPI (dots per inch)
• Colour Mode: CMYK (not RGB) for accurate print colours
• File Format: PDF (Preferred) | High-resolution PNG, JPEG, or TIFF also accepted
• Fonts: All text should be outlined or embedded to avoid font issues
• Layers: If submitting open files (AI, PSD), please include all linked assets and fonts
• Use Non-Destructing Layouts: Designs should not resemble road signage or symbols to avoid confusing drivers.

3. QR Code Integration

• Do not generate your own QR Code.
• QR code creation, testing, and tracking are exclusively handled by LOGO POP to ensure quality, security, and analytics.
• Please include your landing page URL and brand logo separately for QR code setup.

4. Design Principles

• No 3D designs (they can distort perspective from ground level)
• Avoid cluttered or overly small text
• High-contrast designs are best for visibility
• Avoid pale colours or excessive gradients that may fade under natural light
• No distracting animations or illusions that could affect driver attention

5. How to Submit

Send all files via Google Drive, WeTransfer, Dropbox, or direct upload to our submission portal.

Include the following:

• Final ad design (print-ready format)
• Brand logo (preferably in vector format: AI, EPS, or SVG)
• Landing page or destination link for QR code
• Contact name and phone number for approval follow-up

6. Safety Considerations for Drivers

At LOGO POP, safety is non-negotiable. All ad installations and design guidelines are created with driver and pedestrian safety in mind. The following rules apply to every campaign:

• No Placement in Driving Lanes
  Ads are only installed between parking bays or in pre-approved, non-intrusive zones. We never place ads in actual driving paths or lanes to avoid distractions or interruptions in vehicle movement.
• No Reflective Materials
  All sticker materials used are matte or non-glare to prevent dangerous reflection from headlights or sunlight that could impair driver vision, especially during night hours.
• Directional Neutrality
  Designs must not include arrows, road signs, or misleading directional cues that could be misinterpreted as traffic signals or wayfinding instructions. Visuals should support branding and engagement, not traffic movement.